Bushmills: Drinking Whiskey in Ireland… Without liking it!
Ireland is known for its beer, but also for the whiskey. In Northern Ireland, I discovered Bushmills, the oldest distillery in the world. But what's like to visit a place like this when you don't appreciate the drink?
Is there hope in the big brands?
Big brands are looking at sustainability as one of the defining flags. Coca-Cola is an example of this, as shown in the last Web Summit.