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Travel Bloggers Association born in Portugal

ABVP Associação de Bloggers de Viagem Portugueses

A few months ago I was contacted with an irrecusable challenge, perhaps one of the greatest of recent times: to join the group of founders of what is the first association in Portugal to unite travel bloggers. And, without further delay, here is the ABVP – Association of Portuguese Travel Bloggers.

The role of this organization cannot be more crucial at a time when travel blogs proliferate in Portugal, and there’s a real need to create guidelines and rules in the market, defend the rights of authors or even guide and encourage those who already have a blog in this segment or are now taking the first steps.

“We want to value the work of the travel blogger in the eyes of the market and external entities”
Alma de Viajante
Filipe Morato Gomes
Alma de Viajante

And I couldn’t be in better company! The team of founders include bloggers that I truly admire and who, in fact, have made history in the travel blog world, such as Filipe Morato Gomes (Alma de Viajante), Rui Barbosa Batista (Born Freee), Catarina Leonardo (Wandering Life), João Leitão, (João Leitão Viagens), Carla Mota (Viajar entre Viagens), Pedro Henriques (Espírito Viajante), Sofia Machado (Sofia na Austrália), Ruthia Portelinha (O Berço do Mundo) and… me! 🙂

Well, my story is not that long, considering that Surfer Girl On The Move celebrated three years last January. But the rigor I’ve been trying to instill on this platform since day one and the quality information I always strive to offer were two of the reasons that led to the invitation to join this illustrious group. I couldn’t be more honored.

ABVP Wants to Support Travel Blogger’s Work

In fact, this will be one of the main challenges of the new ABVP – Association of Portuguese Travel Bloggers: create conditions in the market so that the work of travel bloggers is recognized and valued, but also rigorous.

“What we want is that the work of Portuguese travel bloggers is ever better, combining the rigor and ethics of journalism with the more intimate and experiential side that is part of the language of a blog.”
Born Freee
Rui Barbosa Batista
Born Freee

At the base of the creation of the association are guiding objectives like being a privileged interlocutor between tourism entities, local and international, and the Portuguese bloggers for paid partnerships. Also, encourage the exchange of knowledge among members and promote actions such as workshops, lectures or informal meetings. As well as create a code of ethics, to be followed by all members, and to allow greater transparency for readers and potential partners.

We are expecting times of hard work, but what’s not lacking are numerous ideas and a lot of willingness to take even further the travel bloggers work in Portugal. The sleeves are rolled up!

“One of my goals in founding the ABVP is to help bloggers look at each other as co-workers, not as competitors”
Wandering Life
Catarina Leonardo
Wandering Life

For more information about the ABVP – Association of Portuguese Travel Bloggers or how to become an associate, check out the official website.

Marlene On The Move

Marlene Marques

Marlene is the creator of Marlene On The Move. A journalist by profession, she created the blog to share her adventures around the world. It is not unusual for her to set off to discover new countries and cultures with a surfboard as luggage.




  • Christopher Rudder

    Being a part of a group that encourages everyone to excel and network each other is not a bad idea at all. I mean, blogging is a very effective medium to spread the word and be professionally acknowledged. It is time for us bloggers to be paid professionally. Wishing all the best for you guys 🙂

    • Marlene Marques

      Thank you so much, Christopher. That’s the goals we are aiming at.

  • Kathleen

    What a great group you belong to. It’s important that we support each other and not bring others down, both in the blogging world and it life. I hope that your group will be wildly successful.

  • Dorene

    This sounds like a very useful association. I love the idea of a code of ethics and collaboration and support instead of competition and of course making blogging seen as a credible industry. This information will even be useful for bloggers that travel to Portugal and write about it. Perhaps there are some practices relevant for traveling bloggers.

    • Marlene Marques

      Thanks, Dorene. We have high hopes for this association 🙂

  • Indrani

    That is such a good idea of encouraging all and not being a competitor. I am sure this group will be helpful for tourists, travelers and other bloggers around the world.

  • Claire

    This is one of the best things about the travel blogging community – it really is a community! It is great to come together and share ideas, support each other and work together!

    • Marlene Marques

      That’s our thought, Claire. If we all work together everybody wins 🙂

  • Nisha

    That’s a fantastic news! I know a few Portuguese influencers and agree with you on their capabilities and talent. Congratulations on the association. May this grow fast.

  • Claudia

    Congratulations on the formation of your new association. Finding a supportive environment with like-minded colleagues is so important in any profession.

  • Jenn and Ed Coleman

    I loved reading about ABVP. I especially loved how they wanted to recast fellow bloggers as collaborators and not competition. Paid blogging represents such a small fraction of the travel promotion economy that there should be sufficient funds to go around if the value (and responsibility) of blogging is realized and actively promoted. BTW, congratulations on your 3=year blogiversery.

    • Marlene Marques

      Thank you so much!! And thanks for your comment. Happy travels!

  • Tami

    Congratulations! What an honor to be invited to join the AVBP — organizations like this would be nice everywhere. I’m still surprised by how many people don’t even understand what bloggers do.

    • Marlene Marques

      So true, Tami. Today, blogging is so much more than a hobby. Bloggers are true professionals and must be seen like that.

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