Back pains and sore legs, but a head full of new ideas and with the future in sight. This is how many of the 71 thousand people who attended Web Summit 2022 ended the four days of the fair. That’s how I, at least, felt.
The Web Summit, the largest tech summit in the world, returned to Portugal in a face-to-face event after some entirely virtual editions due to the pandemic.
I was there to understand the most significant trends and how they can affect us at the level of travel, the environment or how we produce and interact with digital content.
Why Web Summit?
This is a blog dedicated to travel, and I know you’re here, reading this article, because you may like to travel. So, “what the heck does travel have to do with Web Summit?” you’ll be asking… actually, more than you think.
Raise your hand if you use the internet to search for the cheapest flights…
Raise your hand if you use Waze or Google Maps to find your way around…
Raise your hand if you use the Booking.com app to search for the best hotels to stay in…
Raise your hand if you have ever taken an online virtual tour of a museum or monument…
Well, you get my point.
The truth is that technology is increasingly present in our lives as travelers and even in the places we visit. For example, recently, on my trip to El Salvador, I saw several stores with signs saying they accept Bitcoins.
At the Web Summit, we talk about the evolution of technology and where we are heading. And who doesn’t like to be up to date with the latest news?
In reality, from what I could watch of the Web Summit – yes, it’s impossible to see everything – I can’t say that there was one or another novelty that I had never seen or heard of. Instead, this Web Summit was a consolidation of concepts that are still so unknown to me but that the world already seems to embrace and take as normal.
Tokens, NFTs, cryptocurrencies… AI, VR, Metaverse, Web3…
The community assumes a significant role in the virtual world when, in fact, it sometimes seems unnoticed in the real world. Technology wants to be humanized and online experiences more and more personalized.
On the other hand, I was glad to know that this same real world, the one we “really” live in, is not entirely obliterated by the online.
One of the new things in this edition was a set of talks on a stage called “Book Summit”. Here, the value of the printed book vs the ebook and how they coexist was debated. Also, the approach to storytelling on paper or on the web.
On the other hand, on the Panda Conf stage, it was concluded that when it comes to e-commerce, customers are looking for a unified shopping experience. They want to connect both offline and online.
The best Web Summit speakers
One of the benefits of the Web Summit is that we can see and hear some of the best speakers connected to the tech industry, but not only. Experts in marketing, social media, film, television or music, etc., take the stage.
This year, politicians also took a leading role, with the first lady of Ukraine taking center stage, as well as the Deputy Prime Minister of that country, as a result of the unfortunate conflict with Russia.
Here are some of the speakers I most enjoyed listening to and a few thought-provoking soundbites:
A showcase of the countries
As I mentioned, the Web Summit gathered more than 70,000 participants in Lisbon from the four corners of the planet, and that geographic diversity was also seen in the Summit’s stands.
Great Britain, Spain, Qatar, Egypt, Brazil… several countries stand out as a place for incubating startups or as the ideal destination for companies operating in the technological area.
Next: Web Summit Rio!
And speaking of countries, Brazil was in the spotlight at this year’s edition, not only because it was represented by the largest number of attendees ever but also because it will be the host country for the next event… Welcome to Web Summit Rio!
The Web Summit will be held in Portugal at the end of the year, but in March 2023, it will invade Rio de Janeiro.
Tell me in the comments: did you like to know more about Web Summit 2022? What is your relationship with technology, and how do you use it in your travels?
I’d love to hear your opinion!
ARE YOU GONNA TRAVEL?
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